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Associate Director - Marketing, Deal Advisory

New York, New York

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Associate Director - Marketing, Deal Advisory

Requisition #: 94178

Practice Area: Business Support Services

Location: Washington, DC; Chicago, IL; Baltimore, MD; Detroit, MI; Minneapolis, MN; Charlotte, NC; Raleigh, NC; Montvale, NJ; Short Hills, NJ; New York, NY; Philadelphia, PA; Dallas, TX; Houston, TX; McLean, VA

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it’s no wonder we’re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you’re as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Marketing to join our Advisory Marketing organization.

Responsibilities:

  • Drive the marketing strategy with business leaders and go-to-market teams for the Transaction Services business
  • Work across the marketing and sales organization to develop integrated marketing campaigns to reach decision makers and influencers and drive lead generation and relationships
  • Co-create buyer personas and journeys and market segmentation
  • Manage the marketing budget, ensuring proper allocations based on metrics
  • Affirm buyer targets and challenges and map those to priority services/solutions; define addressable target market, channel strategy and tactics
  • Serve as a strategic marketing advisor to business leaders to develop content strategy, key messages, engaging content

Qualifications:

  • Minimum seven years of combined digital marketing and marketing experience; preferably from a professional services firm or complex matrixed organization
  • Bachelor’s degree from an accredited college or university
  • Experience as a trusted, strategic marketing advisor who is able to translate the marketing strategy from the business strategy and define marketing plans to accomplish the business objectives
  • Prior knowledge in designing marketing strategy plans that support growth among key buyers that improve and increase awareness, engagement and sales preferred
  • Strong understanding of digital marketing and social media platforms and channels
  • Strong oral and written communication skills with the ability to work effectively in a large matrix organization

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law.  In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).  

 

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