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Associate Director, Industries Marketing - Government and Public Sector

McLean, Virginia


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Associate Director, Industries Marketing - Government and Public Sector

Requisition #: 50824

Practice Area: Business Support Services

Location: Los Angeles, CA; Washington, DC; Chicago, IL; Boston, MA; New York, NY; McLean, VA

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It’s also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it’s no wonder we’re consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you’re as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Industries Marketing – Government and Public Sector to join our Clients and Markets organization.


  • Collaborate closely with the Director, Industry Marketing, Government and Public Sector to align functional and industry priorities and develop execution/activation plans that incorporate industry content and messaging into our multi-channel paid, owned and earned campaigns and programs to effectively build brand, drive targeted audience engagement, and package/promote through priority industry verticals, geographies and accounts
  • Work with partners and professionals to cultivate new relationships with business development impact (e.g., local influencers, academics, corporate executives); build and nurture relationships and identify relationship networks within KPMG as part of an effective outreach strategy
  • Understand the dynamics of reputation/brand, relationship building, and revenue opportunities in a holistic marketing approach; use data and analytics and deep marketing experience to devise growth programs and marketing/campaign plans that deliver against business goals; strong understanding of customer’s values and needs, and uses that knowledge to position services and solutions in the most relevant way, leveraging optimal channel mix
  • Create a point-of-view that is engaging and compelling through various channels (e.g., white papers, blogs, and videos); demonstrate an ability to ask probing questions to gather meaningful insights and maintains continuous awareness of emerging industry trends
  • Develop and execute brand activation plans to drive desired perception in the marketplace (national, function/industry/geography); builds awareness and pre-disposes current and potential clients on KPMG service offerings through a variety of written, digital, and in-person channels; ability to mobilize teams and engage with others to activate vision
  • Understand the unique dynamics in which government and public sector operate and develops creative ways to execute our brand strategy and drive awareness in the market


  • Minimum seven years of marketing experience; professional services environment is preferred
  • Knowledge of government and/or public sector is preferred
  • Bachelors’ degree from an accredited college or university; MBA is preferred
  • Effective people development and management
  • Experience developing integrated, vertical marketing plans that align with horizontal and vertical business priorities
  • Experience developing, executing and measuring a strategic, effective sponsorship and event strategy

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

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